BMW history and who created the brand

In this article, we will tell you a brief history of the BMW brand.

BMW history and who created the brand

There is one of the largest car manufacturers in Germany and the European Union, a world famous brand and a symbol of German industry, quality and reliability. Full company name: Bayerische Motorenwerke AG – abbreviation BMW AG. It owns a controlling stake in manufacturers of car brands Mini and Rolls-Royce. BMW cars, motorcycles, engines and auto parts have become for many a symbol of the superiority of German technology, quality and durability.

BMW history and who created the brand

Organization was founded in 1913. The emblem, consisting of a circle with 4 squares of white and blue inscribed in it, repeats the emblem of Bavaria. Initially engaged in the production of aircraft engines, later, after the First World War (and to this day) – motorcycles. In 1928, BMW acquired an automobile factory in Eisenach, and with it a license to manufacture a small car. In 1929, the first car under the BMW brand named Dixi was launched.

BMW history and who created the brand

In 1932, the company produced the first car of its own design. He combined the established traditions of engineers and new solutions. Machine with 20 hp engine and a four-speed gearbox accelerated to 80 km / h. In 1933, the “303” model was introduced with a 1.2-liter 6-cylinder in-line engine, which served as the basis for the development of a number of subsequent sports cars. She was the first to receive a branded “face” – a radiator of two symmetrical ovals (the famous “nostrils”). The sports line became the leading policy of the company, and subsequently the sporty, bold spirit began to distinguish BMW cars, let’s say, from the impeccable classics of Mercedes.

BMW history and who created the brand

The 309 and 315 models that followed the 303 marked the beginning of the modern designation of the company’s models, where the first digit denoted the series, and the last two – the working volume of the cylinders. Released in 1936, the chic 326 model with a rounded design that anticipated the 1950s style and modern technical solutions made a worthy competition to Mercedes limousines. The company achieved worldwide fame with the release of 328 models. The sports coupe accelerated to 150 km / h and managed to win numerous pre-war rallies. Since then, the BMW ideology has developed – “a car for the driver”, while Mercedes has become a “car for the passenger.” With a worldwide reputation, the time has come when BMW accessories and spare parts became available to car owners on different continents.

As a result of the defeat of Germany in the war and the British occupation, the plant in Munich, where aircraft engines were manufactured, was dismantled, and production was banned for 3 years. The factory in Milbertshofen was bombed to the ground, and the factory in Eisenach fell into the Soviet zone of occupation and was dismantled and transported to the USSR.

BMW history and who created the brand

Nevertheless, since 1948, production of cars based on 328 models was launched at the factories in Munich, and in 1951 the first “five” was introduced – the “501” model with a chic sedan body. In a devastated country, only earnest and wealthy brand fans bought this car, but production was growing steadily. The disadvantage of the car was a rather weak 2 liter 60 horsepower engine. Since 1954, the company began manufacturing 8-cylinder engines with a volume of 2.6 liters and a capacity of 95 hp, which have already accelerated the “five” to 160 km / h. Nevertheless, the demand for these machines remained limited, the company began to work at a loss.

BMW history and who created the brand

The situation was saved by the presentation of the “1500” model with a small 4-door body and a 1.5-liter engine in 1962. The car was positioned for the “average” Germans, and engineers hit the sky with a finger: only 20 thousand were made during the Frankfurt exhibition orders. The car became the flagship of the mass post-war motorization of Germany.

BMW history and who created the brand

The 1970s became BMW’s decade. The world’s first mass model with a BMW 2002 turbo engine was delivered to the stream. Popular (to this day) 3rd, 5th, 7th series appeared.

In 1994, the company bought the Rover Group, replenishing the alliance’s model range with Mini subcompacts and Land Rover SUVs, and in 1998, another British manufacturer, RollsRoyce.

Today, the BMW Group is one of the largest automobile manufacturers in the world, producing cars at 5 German factories and 22 sites in other countries. Selling up to 1.7 million cars annually, BMW still does not use robots in factories, assembling all cars manually. It is no accident that in the era of consumer goods waves, BMW cars, components and spare parts remain an example of quality and perfection.

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